What is USM?

USM is not a tool, a framework, or a set of practices. USM is the universal management logic that already exists in every service — whether people recognize it or not. Tools and practices simply operationalize that logic.


Service examples

Different services, same fundamental patterns.


Five Things Every Service Provider Must Do

Or: The Universal Work of Service Providers

# Universal Action What It Means in Plain English Example: Bakery
1 Agree Set expectations and commitments Define portfolio of baked goods
2 Change Modify the service intentionally Add new type of bread to portfolio
3 Operate Deliver the service day to day Bake and sell bread
4 Recover Restore service when disrupted When credit card transactions are disabled switch to cash payment
5 Improve Reduce future risk Find ways to reduce energy consumption when baking

This is where the simplicity lands:

“If you provide a service and don’t do these five things, the service fails.”

“USM simply formalizes this reality.”


Triggers, Not Bureaucracy